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How to Write Your First Instagram Post for Your Business

December 13, 2021

A FREE workshop on how to use repeatable social media strategies to hit $10K months.

Congrats! You’ve started a business and decided to use Instagram as the main platform to connect with potential customers. The real question becomes… what should you post about first on your Instagram business account?

Starting can feel like the hardest part. It took me about a month to even change my personal Instagram bio to say that I was life coach – nerve wrecking! Today, let’s simplify that process for you.

Your business introduction should be just as fun and exciting as actually starting your business!

Make sure you’ve create a really good bio first and then let’s dive in.

How to Outline Your Instagram Caption

It doesn’t matter if you’re writing your very first Instagram caption or if you writing your 100th. Every Instagram caption should follow a 5-part flow that allows you to grab your audience’s attention and make them care about what you have to say.

1. The Hook / Headline

You want the very first sentence of your caption to capture someone’s attention. Picture this, all day long someone is scrolling through Instagram and as they see your post you have about a half of a second before they continue to scroll. Consider using a strong statement, a statistic or a question to getting someone to stop their scroll and start paying attention to you.

2. The Problem

In the next part of the caption, you want to highlight the problem your reader is facing or the problem you’re addressing in your caption. For example, if you’re creating a post about how social media managers are the best investment you can make in your business, your post should address the problems someone might be having because they don’t have a social media manager before you ever reveal the solution.

3. The Symptom

Once your reader has read through the problem, if it’s resonating with them, they’re dying to read more. Next you want to lean into the pain points they might be facing. What is happening a result of the problems someone is facing? If we continue with our social media manager example, the next part of the caption might discuss the day to day struggles a business owners is facing because they’re doing their social media management all by themselves.

4. The Solution

Finally you present all the solution!

5. The Call to Action

Before you let the reader go, you want to let them know what the next steps are! Do you want them to comment to increase your engagement? Do you want them to book a call with you to chat about your services? Do you want them to DM you about how they’re feeling? Tell them!

How to Write Your First Instagram Post for Your Business

Now, let’s apply this formula to your very first Instagram post!

1. Your First Post’s Headline

It’s time to capture their attention and let them know your business is here! Any strong statements you can share about why you’re getting started? Maybe it’s a strong statement like “Your DREAM Virtual Assistant has arrived!”

2. The Problem You Solve

Next, let your audience know why you created your business, what problem you’re looking to solve and who you’re going to solve problems for.

3. The Symptom of the Problem Your Ideal Client is Facing

Now that everyone knows the problem you solve, tell them about what life is like for your ideal client. What are they struggling with before they hire you? Describe their day to day experience without your help.

4. The Solution is Your Offer

Now it’s time to announce your offer. List out all the details of how you plan on helping your ideal client fix all of their problems! What exactly does your new service look like? How does it work?

5. Tell Them How to Work with You

They’ve made it to the end, now it’s time to tell them what to do. The best thing to do in your first Instagram post for your business and guide people to your sales page or call booking link. Let them know how they can hire you so you can start making sales as soon as possible.

There you have it! Your first Instagram post (: Tag me in the comment of your first post after you create it so I can go hype you up and give you some love!! My Instagram is @ashleymielkee.

Want help writing your first 5 Instagram posts for your business?

I created your first 5 Instagram posts in plug-and-play caption templates! Just insert the type of business you have and the pain points your ideal client is facing in this Mad Libs style template. Click here to grab your copy.

P.S. Whenever you’re ready, here are 4 ways I can help you grow your online business:

1. Learn how to create repeatable 5-figure months
Watch the Repeatable 5-Figure Month, a FREE workshop on how to use repeatable strategies to show up confidently in your business, connect with dream clients on social media and make $10K+ each month. Click here.

2. Join Wealthy Women in Business and connect with other entrepreneurs who are growing too
It’s our Facebook community where aspiring and scaling entrepreneurs learn how to balance structure and flow to attract massive wealth. Every Friday I go live and answer questions you ask throughout the week. – Click Here.

3. Work with me privately
Book a private intuitive business reading with me. In these readings, you get a deep dive into the energetics, challenges and future of your business so we can map out an actionable strategy for you to implement TODAY. If you love the experience we can totally talk about working together 1:1 for the next 3 months to explode your business! Click here to book yours.

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Hi, I'm Ashley!

Certified Life and Business Coach and
Co-Founder of Living Adventures Retreats


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