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Why I stopped selling a program that would have made me $150K

November 2, 2022

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Ever just pull a tarot card and laugh out loud because you know it’s a joke on you? That was me yesterday when I decided it was time to stop avoiding my intuition and face some cold hard truths.  I’ve been launching a new program called Burnout Breakup and it’s projected to bring in $150K for the business. Today I’m going to share the story of how you can pivot your business successfully.


Burnout Breakup is a masterpiece.  It’s a process that I’ve taken myself and many of my 1:1 clients through to change their lives and their businesses.  I’m talking working 2-4 hours a day and vibing while money rolls in from passive offers, old marketing strategies, and evergreen content. It freaking works.  but as I was journaling in the morning I thought, “I haven’t sold any spots for burnout breakup and I’m glad.”


In this blog I’m sharing how I’ve been feeling about work lately, the data that guided my decision, the tarot reading that changed it all, how I got confident in passing on the revenue, and what I’m doing now instead of selling the program.

How I’ve Been Feeling About Work Lately

you see, I’ve been loving the white space on my calendar lately. 

 I’ve been loving coaching 1:1 clients, hanging out with my membership women, and creating content for YouTube.  

and part of me was like… what if you just do that?  

and then the other part of me was like, “you can’t just do that… you need to sell things! programs! mastermind! money!” … whatever. 

 How often in our lives do we get stuck because of that rude ass voices in our head, with all their dumb fears?!  

Breaking Down the Data

So I started reviewing the data for Burnout Breakup, and there’s interest there.  In the past 7 days, there’s been 29 clicks to the webpage. Which means if I converted half of those people, the program could have sold out. There’s a lot of signs that point to this being a slam dunk:

  • I have people who’ve signed up for the waitlist.  
  • I have people clicking on the website.  
  • I have people in my DMs.  
  • On average, people are spending 6+ minutes on the website which is INSANE.  

The Tarot Reading That Changed It All For Me

So I did a tarot card reading to see what’s up. I wanted to know…  

  • Why aren’t people buying? 
  • What do they need to hear? 
  • What’s gonna be the outcome?  

The intuitive reading was fascinating, hilarious, and quite often rude. (I just posted a whole 
YouTube video breaking down the whole reading, if you want to see the dirty deets on how I came to this decision).  

In the midst of the frustrating reading I was like, “Give it to me straight, will I land clients?”  And I got…

THE TOWER. 

The mother effing tower and I couldn’t help but laugh out loud.  

That’s a big mother effing no.  

This is not the vibe right now. 

 Burnout Breakup is something I need to tear down and rebuild.  

But instead of feeling sad, or frustrated or stuck. I felt relieved.  

Hell yes!  I didn’t want to do this now anyways.  

And that’s when it hit me that Burnout Breakup isn’t even for this coaching business, it’s the curriculum for a second business I’m launching in the New Year.  

Which means I don’t need to worry about it right now.  

Why I Felt Confident Letting $150K Worth of Revenue Go

Helloooooo, stress relieved.  

If you would have told me to let go of a massive money-making opportunity this time last year, I would have laughed in your face and said, “Heck to the no.”  

I would have done everything in my power to force it to work. 

 And I could, right?  

I can go pitch in my DMs, after the reading I did I know what content will make it sell, and I can start showing up everyday, going live and doing all the things.  And it could sell.  But I don’t want to force it.  I want to flow.  

What I’m Focusing on Now

Which means the rest of the year I get to focus on 3 things:  

 coach private clients This is a high level experience for business owners already making more than $10K/month who are ready to add $10K+ in monthly revenue, become a Microcelebrity with a loyal fanbase, & create strategies that give you more free time than you’ve ever had before    

expand the Made for Everything membership
 This is life and business coaching for women who want to feel supported and guided by a community of women who care about you. You get 1 call a month for advice from fellow members and coaching with me AND soon I’m adding a bonus networking/party call to help you truly expand your connections in the online space.  

do intuitive readings These sessions are powerful ways to figure out what’s stopping you from getting what you want and what strategies you can use right now to find clarity, direction and wins. 

 Oh, and keep making content and YouTube videos. 

 If you wanted to work with me, but Burnout Breakup didn’t feel like the right fit…

 Check out some of the links above. If you’re nosey and want to see the full tarot reading I did, check out my YouTube video here.

Reminder: You can change course at any time. There’s nothing you HAVE to do.  

I’m glad that yesterday I believed that because there used to be a time when I would have pushed my intuition aside instead of embracing it.  

When you’re ready, here’s how I can help you:

When you’re ready, here are 4 other ways I can help you:  

1. Get the free 14-day Hot Girl Quit Your Job Summer Challenge Guide
A FREE 14-day challenge and step-by-step guide to starting your online service based business and selling on Instagram. Click here.

2. Watch my latest YouTube Video – Will my business succeed? This is what my tarot reading told me to do…
I’ve been launching a huge coaching program over the past few weeks: Burnout Breakup. Yesterday, I did a tarot card reading to see what the future of the program would be and it was SHOCKING! – Click Here.

3. Get monthly life and business coaching for under $50
Want a space to take your biggest challenge of the month and make it disappear? In the Made for Everything group coaching membership we spend 60-90 minutes every month coaching you through your biggest problem – whether it’s imposter syndrome, procrastination, a new offer, a marketing plan or something else. Our next call is November 8th at 6PM ET! If you join this month you’ll get access to all over previous call replays, as well as this month’s resources, which include:  Unleash Your Inner Leader Journal Prompts
Journal Prompts for Perfectionism
TikTok HooksJournal Prompts to Set Your October-November GoalsDiscounted 1:1 coaching sessions Click Here. 

4. Book a free 15 min scale session
Want help figuring out where to go next or how to get started with your business? Book a 15-minute scale session and we can figure out a plan to move you forward!  Click here.

5. Listen to my latest podcast episode | Microcelebrity strategies to help understand your multi-passionate ADHD brain– Click Here

Hi, I'm Ashley!

Certified Life and Business Coach helping women around the world discover and monetize their expertise

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Repeatable
5-Figure Month

free masterclass

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A FREE workshop on how to use repeatable social media strategies to make $10K/month in your online business.

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A FREE workshop on how to use repeatable social media strategies to hit $10K months.